Xbox 360 had a good year. It could’ve been exclusive hits like Halo Reach, which landed in the No. 3 spot on the top selling games of 2010, according to NPD. Or it could’ve been the Xbox 360 S console refresh which, since its unveiling at E3 last June, has remained on top of the monthly home console sales numbers for an impressive six months straight. Or maybe it was the Kinect, which shipped a whopping eight million units by the end of the year, and sold well over its five million unit goal.
In actuality, it was all three, and Xbox’s David Dennis was making the media rounds tonight to talk about it. “We’re super pleased with the response we saw,” Dennis said, “and we’re just working hard to get supply back on the shelves and keep January and February on track as well.” During the second half of the December, Dennis said Microsoft resorted to air shipping consoles in to meet customer demand.
“For us, the focus was trying to get as much on the shelves before that last push before Christmas. It’s not cheap to do things like that but we’ve got a bunch of really smart MBAs to figure out the right balance when to shift back to our traditional process.” That traditional process is the far more affordable, but far slower, ocean-based freight. It’s not like there aren’t any more Xboxes to go around, retailers will simply have “fewer than [they] normally would have.”
Xbox’s David Dennis on December NPDs: ‘The best month ever for Xbox 360 hardware sales’ originally appeared on Joystiq on Thu, 13 Jan 2011 20:00:00 EST. Please see our terms for use of feeds.